The Ladsbroke Emporium

 

A pop-up exhibition on the high street displaying real things that problem gamblers lose in pursuit of their habit. Money. Homes. Family. Sometimes even their lives.

Radio Ad

 

Punter:       Can I stick a lady on Lucky Star in the 3.15 at Haydock?

 

Cashier:     Yep, so that’s a fiver on Lucky Star?

Punter:       No, a lady. My old lady.

 

Cashier:    Huh?

 

Wife:        Hello

 

Punter:       Actually, scratch that. I’ll put my car on it. *vrrrrm* No, actually, my dog                           *woof*. My kids.

 

Kid 1:       Hello!

 

Kid 2:       Hello!

 

Punter:       You know what, let’s go the full monty. I’ll put my house on it *heavy scraping                      sound*.

 

V.O:         If you’re betting more than you can afford visit begambleaware.org to get help.                   Problem gambling. What have you got to lose?

TVC

 

Faint background noise of a bookies. A hand repeatedly inserts coins into a fixed priced betting terminal. After the cutaway the coin has become a wedding ring.

Advertising Creatives in London

andyandkatiecreative.com

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