



The Ladsbroke Emporium
A pop-up exhibition on the high street displaying real things that problem gamblers lose in pursuit of their habit. Money. Homes. Family. Sometimes even their lives.
Radio Ad
Punter: Can I stick a lady on Lucky Star in the 3.15 at Haydock?
Cashier: Yep, so that’s a fiver on Lucky Star?
Punter: No, a lady. My old lady.
Cashier: Huh?
Wife: Hello
Punter: Actually, scratch that. I’ll put my car on it. *vrrrrm* No, actually, my dog *woof*. My kids.
Kid 1: Hello!
Kid 2: Hello!
Punter: You know what, let’s go the full monty. I’ll put my house on it *heavy scraping sound*.
V.O: If you’re betting more than you can afford visit begambleaware.org to get help. Problem gambling. What have you got to lose?
TVC
Faint background noise of a bookies. A hand repeatedly inserts coins into a fixed priced betting terminal. After the cutaway the coin has become a wedding ring.