Tuesday is scientifically proven to be the worst day of the week.
That makes it the perfect day for comfort food, so we positioned Dolmio as the antidote to Tuesday blues, serving up a big steaming bowl of mmmmindfulness.
Dolmio wanted a 6 second ad.
We pretended we’d misheard and pitched them a couple of 60 second ones.
They said they couldn’t afford to pay a VO artist.
So we recorded them ourselves...