Violence in male prisons is at an all time high, but men are less likely to act violently when a mother figure is present.

When their children fly the nest, many mums are left looking for a purpose, but struggle to find a suitable career due to their age and 'gap' in their CV.

We'll solve both of these problems with a campaign that recruits mums to the prison service, a role they've been in training for since their kids were born.

Mother's Day DMs with job application forms inside.