*LIVE WORK*

Despite being Italy's favourite fresh pasta brand, hardly anyone in the UK has heard of La Famiglia Rana.

To fix this, we positioned the family's pasta as Italy’s Best Kept Secret, creating a beautiful 'cookbook' promising the secret to achieving perfect fresh filled pasta at every time.

 

However, hungry Britons looking inside discovered that their book was, in fact, a vessel hiding a pack of Rana tortelloni that in just two minutes would give them failsafe perfect pasta.

The book launched as an influencer campaign alongside print and OOH.

Buon appetito!