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We form certain taste preferences in the womb. So we’ve spotted an opportunity for expectant mums to make sure their babies are born Marmite lovers, not haters.

*We worked on this back in 2020 when we were trying to get a placement at Adam & Eve. It didn't happen but Ben Tollett (ad legend) seemed to love it (not hate it) so hopefully one day it will get born for real.

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Ma-mite multivitamins pack all of those healthy Marmite nutrients – perfect for pregnant people – into a delicious chewable tablet.

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Marmite belly rub reduces stretch marks and permeates pregnant bellies, sending loving vibes to baby.

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The moment of truth. Has all that Marmite munching paid off? This is the lover test. Pee on the stick and it’ll tell you if your baby’s going to be a lover or a hater.

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