Camden is home to the most polluted street in the UK – Euston Road. That's because cars are the leading cause of London’s air pollution problem. But if you’re drinking, you won’t be driving…
Camden is home to the most polluted street in the UK – Euston Road. That's because cars are the leading cause of London’s air pollution problem. But if you’re drinking, you won’t be driving…
A local hero. From humble beginnings. And Andy Murray, eating it.
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The Walker family’s iconic shortbread has been around for over 100 years, but they’ve never advertised. So we created their first ever brand platform – ‘A wee bit of Scotland that’s come a long way’ – with the help of another Scottish icon.
The campaign takes inspiration from the familiar world of high-end celebrity endorsements. Except, while Andy’s peers are flogging luxury watches and designer fragrances, we enlisted the two-time Wimbledon champion to promote a product he can truly get behind – a premium biscuit.
Photography and direction by Charlie Clift.
The campaign was even talked about on Australian game show 'Have you been paying attention?' proving that Walker's shortbread really is 'A wee bit of Scotland that's come a long way'.
